What is spamming in the context of
engine optimization services ?
Spamming in the usual sense means to send an unsolicited
e-mail to someone who never intended to receive it. Spamming in the
context of search engine optimization services means to do the
Using doorway pages: These are having a set of
similar pages in a website, each optimized for different search
engines. The major search engines penalize such tactics by banning the
sites, from their index.
Using page cloaking: This means that one has
set a page
for users, and another optimized page, for the search engine spiders,
depending on who accesses the URL. The optimized page may not be
readable to beings like you and me but makes a lot of sense to the
search engines. This is done by setting up a script or a program
web server, which would deliver an optimized page to the spider, and
another to visitors like you and me. The search engines penalize sites
doing this, by excluding their domains from their indexes.
Too many repetitions of keywords/key phrases:
engines penalize sites, whose pages repeat too many times any
keyword/key phrases, without making grammatical sense whatsoever. The
page must be humanly readable, in order for them to accept it.
Using text which are hidden to users: Search
penalize sites which employ the tactic of using text with targeted
keywords/key phrases which are the same color as the background color
of the page. Which makes sense to search engines, but not to users, who
cannot see it.
Automatic submission: The major search engines
do not like someone to use automatic submission tools, and may ignore
their page. They prefer manual submission
Submitting too many pages a day: The search
consider this as spam, and may penalize one’s site for doing so.