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Articles on Search Engine Optimization (SEO).

Search Engine Optimization - What is it really ? - Part I

Search Engine Optimization - What is it really ? - Part II

History of SEO - Part I

History of SEO - Part II

Keyword Optimization - Choosing the right domain - Part I

Keyword Optimization - Choosing the right domain - Part II

Keyword Optimization - Part III (Web page title)

Keyword Optimization - Part IV (Meta tags)

Keyword Optimization - Part V (filenames and directory optimization)

Keyword Optimization - Part VI (Selecting the right keywords or key phrases for your business)

Keyword Optimization - Part VII (Selecting the right keywords or key phrases for your business)

Keyword Optimization - Part VIII (Web Page Content Optimization)

Link Optimization-Part I (Developing a strategy for obtaining links)

Link Optimization-Part II (Developing a strategy for obtaining links)

Link Optimization-Part III (Developing a strategy for obtaining links)

Link Optimization - Managing and Maintaining links for the long term

Search Engine Optimization Services Guide-Part I

Search Engine Optimization Services Guide-Part II

Search Engine Optimization Services Guide-Part III

Search Engine Optimization - What is it really ? - Part I

From dawn of the internet and the World Wide Web, many people were trying to set up their own web sites, and vie for popularity in the internet.

In the early days, one's website could become popular, only by word of mouth.

With the advent of the Search Engines, the internet was soon grouped by major websites, which would then send visitors to other websites.

Webmasters then started realizing, that by tapping the search engines, they would be rewarded with greatly increased traffic.

So they devised and discovered techniques, which would garner visitors from the search engines to their websites.

This was usually accomplished with increasing the density of popular keywords in their web pages.

The very same keywords that many use, to search the internet through the search engines. 

With the internet getting more complex and bigger, day by day, month by month, and year by year, the problem of getting visitors to one's website, became acute.

This was due to the fact, that the search engines were busy, changing their techniques, or algorithms as they called it, to better serve their users.

Thus there was a need to transform one's website, to adapt to the search engines, in order to get more visitors to one's website.

Thus was born a series of logical and scientific techniques, due to which a website owner, could transform their website, to gain more people to their websites.

These logical and scientific techniques collectively came to be known as Search Engine Optimization or SEO in short.

Search Engine Optimization are a series of logical and scientific techniques, to get a better ranking in the Search Engines.

It involves, optimizing one's website for a set of keywords or key phrases.

It also involves, establishing links with other websites, which would make it look important and popular.

It also involves having good  content in the web site, which would be good for the users, and the search engines, as they would value it.

And above all, one must have original good content, that people enjoy reading, or looking.

This is so because, unless one is an established "brick and mortar" company, and has a good name outside, they cannot succeed in even being visible, amongst the millions of web pages, that the internet currently has, unless they have good original content.

In fact, it is your content that has the greatest value in search engine optimization.

As the saying goes, "In order to get something good, one must give back something good".


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