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Articles on Search Engine Optimization (SEO).
Search Engine Optimization - What is it really ? - Part I


Search Engine Optimization - What is it really ? - Part II


History of SEO - Part I


History of SEO - Part II


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Keyword Optimization - Choosing the right domain - Part I


Keyword Optimization - Choosing the right domain - Part II


Keyword Optimization - Part III (Web page title)


Keyword Optimization - Part IV (Meta tags)


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Keyword Optimization - Part V (filenames and directory optimization)


Keyword Optimization - Part VI (Selecting the right keywords or key phrases for your business)


Keyword Optimization - Part VII (Selecting the right keywords or key phrases for your business)


Keyword Optimization - Part VIII (Web Page Content Optimization)


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Keyword Optimization - Part VI (Selecting the right keywords or key phrases for your business)



     
For example, if I own an website dealing with "Apartments for rent in
Kansas City", I would like to find all the search terms that people used in the past to get to websites similar to mine.

I would also like to find out how popular each search phrase was, in all the major search engines.

For this example, I would go to the Wordtracker website, sign up and pay for one day of using their popular search finding tool, and have them email me the results.

I would then have an analysis of all the popular search terms used in the near past, the number of times it was used in the major search engines, and the number of competing websites that are of similar interest. I would then have decided on the following search phrases, as an example, which people used in the near past to find websites similar to mine.

"Apartments for rent in Kansas City"
"Renting in Kansas City"
"Leasing in Kansas City"
"Obtaining apartments in Kansas City"
"Places to stay in Kansas city" .

I would then optimize my pages for each of these search phrases.

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The result, people searching for apartments for rent in Kansas City, would most probably be using one of the popular search terms, and have a good chance of coming to my website, via the major search engines.

One could decide on optimizing every page with as many search phrases as possible, or to optimize each page for a particular search phrase.

But one must also keep in mind the readability, usefulness and the natural flow of the page. And that it should not be disturbed.


The following may be the steps that one should take in deciding on the search phrases, that they should optimize their site on.

In my opinion, this is one of the most important steps, one takes in making their website visible and viable, on the internet.

Step 1: Decide on the area of one's business.
Step 2: Define a word or phrase, that can describe what one's website is all about.
Step 3: Go to Wordtracker (http://Wordtracker.com), and use their tool to find a good set of all the popular search terms used in the past few months, that people used, to find websites similar to one's.
Step 4: Optimize one's web pages based on the above search phrases


The first step Step 1 can be summarized, as one needs to have a fairly good idea of what one's website is going to be.

This is important, as one needs to know for sure, on which area of interest, their website should be on, in order to constructively build it.

This is because, the internet, is no longer, the nascent medium, where curiosity seekers were abound.

The internet is now a competitive place, as competitive as the outside world.

And to succeed in it, one must think for the long term, and must have a good idea of what one's website should be about.



The second step Step 2 can be summarized, as if one could assign a word or phrase to describe one's website.

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This would be useful for finding all the popular search phrases, in Wordtracker.

If we type a word to describe one's website, in the Wordtracker tool, it would give us a lot of similar popular search terms used in search engines.

For example a word like "Astrology", could give us similar words like "horoscope", "horoscopes", "charts", "readings", and more, as links.

We need to click on each link to find the popular search phrases used in the past.


The third step Step 3 can be summarized, as follows.

We need to use a tool like Wordtracker, to find all the popular search terms that people used in the near past, in the major search engines.

One could start off with their trial version, but if one is serious about the long term prospects and viability of their website, then they should try the paid version and get a good analysis of all the popular key phrases, that they could use.

It would definitely be a good idea to use their paid trial for one day, as the cost is nominal, and as one could exhaustively try and  get the best search terms, for the particular line of interest of their website.

A small price to pay for something this important.

For, no matter, how good one's website is, if it not optimized for the right key phrases, not much good can come out of it, and all the time, effort and money would not bear the fruit, that one is awaiting for.


The fourth step Step 4, can be summarized as follows.

We must first decide on the popular key phrases we are going to use, and then optimize the website on the basis of it.

We could optimize all pages on all the key phrases, or one page for one key phrase.

Both these strategies are good, and would be fruitful in one's quest to get better rankings in the major search engines.

We must rewrite our content, using the strategies as described in the other articles on search engine optimization, in this site.

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Articles on Search Engine Optimization (SEO).
Link Optimization-Part I (Developing a strategy for obtaining links)


Link Optimization-Part II (Developing a strategy for obtaining links)


Link Optimization-Part III (Developing a strategy for obtaining links)


Link Optimization - Managing and Maintaining links for the long term


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Search Engine Optimization Services Guide-Part I


Search Engine Optimization Services Guide-Part II


Search Engine Optimization Services Guide-Part III



Articles on the INTERNET.
History of the Internet - Part I


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History of the Internet - Part II



Articles on Software Programming.
Introduction to Software Top Down Design


Introduction to Programming


Introduction to Machine Language


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