Link Optimization - Part I (Developing a strategy for obtaining links)
The following are the general steps
that one would take in optimizing their website, using the logic and
scientific techniques of search engine optimization.
1. Find the right search words or
search phrases for your business.
2. Choosing an optimized domain name
for your business.
3. Web page title, meta tags, file
and directory optimization.
4. Web page Content optimization.
5. Alternate text of Web page image,
objects and links optimization.
6. Link building strategy.
7. Link managing and maintaining.
Optimizing individual pages in a
website is only one part of search engine optimization.
The other part is to build a number of link relationships with quality
This process is called reciprocal linking.
That is, we place a link to a website on our site, and the other site
reciprocates by placing our link on their website.
This helps to show the net users and others, that we are a serious
website, here for the long term, and on par with the quality websites
we link to.
This also helps to build our credibility, with the net users and search
Linking has another outcome.
Modern day advanced search engines like Google, determine your web page
rank, using the, the number and quality of incoming links, as one of
This web page rank plays an important factor in determining your
ranking among search results.
In order for one to have a good web page rank for all the pages in
their site, and the site as a whole, one must strive to get a good
number of links with quality websites.
Reciprocal linking has two
One is that you get a good page rank, which in turn increases your
chances of getting a great deal more traffic, from the search engines.
The other advantage is that you also get traffic from your link
People who visit their site, could also visit their link pages, and be
directed towards your site, when they click on your link on their site.
This is an truly advantageous situation for both the link partners, as
both of you can get traffic from each other.
If one has more than, say, a thousand link partners, who are reasonably
heavy traffic sites, then one could get a lot of visitors through them,
and be truly independent of the search engines.