Link Optimization - Part III (Developing a strategy for obtaining
links)
Continuing from
the article "Link
Optimization - Part II (Developing a strategy for obtaining links):"
2. Make sure that the site has genuine links, and is not part of a link
farm.
Link farms are basically link websites, which maintain a database of
link
members, and all that any link member needs to do is to download the
link
database in a zip file, and stick the link pages to their website, in a
totally
irrelevant and disorderly manner.
As there is no criteria for linking, even a poor site can just approach
the
link website to join the group, and the group members would then
download a
fresh instance of the database, with the new member in, and put it into
their
links pages.
The major search engines frown on this practice, and could penalize any
site
doing this, by banning them from their index.
Link exchange is good when one exchanges them with quality website, for
the
sole purpose of showing others that they are serious players and are in
for the
long run.
It is not for artificially inflating one's rank in the search engine,
when one's
website has not much to show for.
Make absolutely sure that you steer clear of these link farms.
3. Check out the website's business and see if there are any
similarities, even
remotely with your site, and not totally off the mark.
We are looking to exchange links with sites, with at least a semblance
of
similarity with ours.
4. Check to see if the website looks well designed, professional and
has good
original content.
By good original content, we mean that content, which is not common,
and which
is a written in well formed language (English), and which has no
typographical
errors, and looks good on the whole.
|