Link Optimization - Part III (Developing a strategy for obtaining links)

Continuing from the article "Link Optimization - Part II (Developing a strategy for obtaining links):"

2. Make sure that the site has genuine links, and is not part of a link farm.

Link farms are basically link websites, which maintain a database of link members, and all that any link member needs to do is to download the link database in a zip file, and stick the link pages to their website, in a totally irrelevant and disorderly manner.

As there is no criteria for linking, even a poor site can just approach the link website to join the group, and the group members would then download a fresh instance of the database, with the new member in, and put it into their links pages.

The major search engines frown on this practice, and could penalize any site doing this, by banning them from their index.

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Link exchange is good when one exchanges them with quality website, for the sole purpose of showing others that they are serious players and are in for the long run.

It is not for artificially inflating one's rank in the search engine, when one's website has not much to show for.

Make absolutely sure that you steer clear of these link farms.

3. Check out the website's business and see if there are any similarities, even remotely with your site, and not totally off the mark.

We are looking to exchange links with sites, with at least a semblance of similarity with ours.

4. Check to see if the website looks well designed, professional and has good original content.

By good original content, we mean that content, which is not common, and which is a written in well formed language (English), and which has no typographical errors, and looks good on the whole.

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Link Optimization - Part III (Developing a strategy for obtaining links)