Link Optimization - Part III (Developing a strategy for obtaining
the article "Link
Optimization - Part II (Developing a strategy for obtaining links):"
2. Make sure that the site has genuine links, and is not part of a link
Link farms are basically link websites, which maintain a database of
members, and all that any link member needs to do is to download the
database in a zip file, and stick the link pages to their website, in a
irrelevant and disorderly manner.
As there is no criteria for linking, even a poor site can just approach
link website to join the group, and the group members would then
fresh instance of the database, with the new member in, and put it into
The major search engines frown on this practice, and could penalize any
doing this, by banning them from their index.
Link exchange is good when one exchanges them with quality website, for
sole purpose of showing others that they are serious players and are in
It is not for artificially inflating one's rank in the search engine,
website has not much to show for.
Make absolutely sure that you steer clear of these link farms.
3. Check out the website's business and see if there are any
remotely with your site, and not totally off the mark.
We are looking to exchange links with sites, with at least a semblance
similarity with ours.
4. Check to see if the website looks well designed, professional and
By good original content, we mean that content, which is not common,
is a written in well formed language (English), and which has no
errors, and looks good on the whole.