Link Optimization - Managing and Maintaining links for the long term
The following are the general steps that one would take in optimizing
their website, using the logic and scientific techniques of search
1. Find the right search words or
search phrases for your business.
2. Choosing an optimized domain name
for your business.
3. Web page title, meta tags, file
and directory optimization.
4. Web page Content optimization.
5. Alternate text of Web page image,
objects and links optimization.
6. Link building strategy.
7. Link managing and maintaining.
Once one has successfully established links with link partners, then
comes the task of managing and maintaining these links for the long
term, as well as adding on more links to the existing collection.
Managing links would mean that one would have to do the following.
1. Once in a while check if all the
links leading to link partners websites, works or are defunct.
2. Periodically check if the link
partner is carrying your link. Also check if that link works and leads
to your website.
3. Periodically check if your link
partners are in good standing, which means they are not indulging in
4. Check if your ranking has improved
or gone worse in major search engines.
Once in a while, a website owner would need to check if all the links
work, and lead to their link partners websites.
This is to ensure that one is in good standing with respect to the link
Many times link partners drop a partner link, if they find the partner
is not reciprocating their link.
It could be a mistake, and not deliberate, yet it could cost one to
lose a link partner.
Periodically, one needs to check, if
their link partner is carrying their website link.
This is because, the internet is an evolving medium, and many websites
could be out of existence, as many more come up.
Also, since this is like a business, one needs to make sure that they
really have the incoming links they think they have.
There could be many reasons as to why a link could be dropped.
Also periodically check if the link
partners are in good standing.
That is they are not indulging in any link farms, or have links to
them, and have a good ranking with the major search engines.
It is also beneficial to see how the website fares, in searches done in
the major search engines, like, Google, Yahoo, and Ask.
If the website's ranking goes down, then it would be well worth to
When we have to maintain links for the long term, it could be time
consuming to do it manually.
There are many good software available to do link management.
There are also many link management services, provided by websites
dedicated to it.
Basically what the software does is
to periodically check the links in websites that we own, that point to
the link partners websites.
It would check the integrity of those links, and see that none are
broken. if so we would receive an email, in our mailbox.
It would also do a periodic check on the status of our links with our
link partners, and also check if none of it are broken, pointing to our
The software could also be used to
manage links with existing and potential link partners.
It would automate the whole thing, of managing and maintaining links,
in our websites.