Search Engine Optimization - What is it really ? - Part II

In order to get good quality visitors, who would one day become customers, one must provide original content in their website.

This I think is the bottom line of Search Engine Optimization, and no amount of keyword optimization or linking is going to bring any good, if one does not have anything good to show.

The search engines understand this criterion, and they are always fine tuning their algorithms, with only one purpose in mind.

That is to better serve their users, by presenting them only good web pages, in their searches.

If one looks at the standpoint, of visitors browsing the web, and try to gauge their wanting, we would find the following.

People are interested in viewing and reading pages, that have good content. 

They want something informational, unique, and  that which aids in their search.

Good content, can only be something that is tailored for the particular website, and not duplicated across the internet.

It is something unique to their website, and written by themselves or others.

People like to read something fresh, original and informational.

They like to read other people's viewpoints, and writings.

The search engine portals spend lots of money in conducting market research into the reading and buying habits of people, and they recognize this need, and thus address them with improving their algorithms, and fetching only the pages, which are really worth reading.

I am not saying there is no exception, and that some sites which does not deserve to be in the top, happen to be there.

Exceptions happen, maybe happen very so often, but the search engine portals keep refining  their algorithms all the time, and making it more and more difficult for an undeserving site to figure in their top pages. 

Summarizing, if one wants good traffic from the search engines, and they are not an already established or widely known company, then they must, in my opinion,  optimize their site observing the following guidelines. 

I. Provide good original content or products in their website.
II. Optimize their site for all the popular keywords and key phrases, pertaining to their website, while maintaining the quality, readability and usefulness of those pages.
III. Try to have links with quality websites. That, which have good original content like theirs.

These strategies, will pay off in the long run, on the road to establishing oneself on the internet.

If one is serious to establish their websites on the internet, and use Search Engine Optimization as a means of promoting them.

Then they should first ask themselves these questions.

1. What are the people on the internet looking for, when it comes to my area of expertise ?
2. Do I have original content, which is not displayed on any other page on the internet ? If not how can I address this issue ?
3. What does research say about the popular search terms used in the past to find web pages similar to mine ?
4. How should I rewrite content, so that I optimize my pages with the popular search phrases, by using them in my sentences and paragraphs, while maintaining the flow, and usefulness of those pages ?
5. What ways can I utilize the popular search phrases, in my website, for images, graphics, style sheets, scripts, filenames, and directories, while maintaining the usefulness, readability, and naturalness of every page, and not border on spamming ?
6. How to conduct a successful link campaign, to exchange links with similar websites, with good original content ?

If one did well on these questions, then they could be well on the road to enjoying great deal of traffic from search engine portals.