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Articles on Search Engine Optimization (SEO).

Search Engine Optimization - What is it really ? - Part I

Search Engine Optimization - What is it really ? - Part II

History of SEO - Part I

History of SEO - Part II

Keyword Optimization - Choosing the right domain - Part I

Keyword Optimization - Choosing the right domain - Part II

Keyword Optimization - Part III (Web page title)

Keyword Optimization - Part IV (Meta tags)

Keyword Optimization - Part V (filenames and directory optimization)

Keyword Optimization - Part VI (Selecting the right keywords or key phrases for your business)

Keyword Optimization - Part VII (Selecting the right keywords or key phrases for your business)

Keyword Optimization - Part VIII (Web Page Content Optimization)

Link Optimization-Part I (Developing a strategy for obtaining links)

Link Optimization-Part II (Developing a strategy for obtaining links)

Link Optimization-Part III (Developing a strategy for obtaining links)

Link Optimization - Managing and Maintaining links for the long term

Search Engine Optimization Services Guide-Part I

Search Engine Optimization Services Guide-Part II

Search Engine Optimization Services Guide-Part III

History of SEO - Part I


World wide web is generally accepted to have been born around 1989.

It was proposed by scientists meeting in CERN, Conseil Europeen pour la Recherche Nucleaire, or later known as European Laboratory for Particle Physics.

They proposed to have a system by which computing resources could be interlinked to provide a network, through which information could be exchanged by means of a Client Server model.

The network on which this was to be accomplished later came to be known as the internet. It was earlier known as ARPANET.

And this whole system came to be known as the World Wide Web.

It was first proposed by Berners-Lee, who envisioned to use hypertext as a model to deliver a variety of information interlinked,  to clients through an interface known as a browser.

He formed the World Wide Web Consortium (W3C), in 1994, with a center in MIT, INRIA in
France and in Keio University in Japan.

The consortium was composed of physicists and academics, initially, and later by companies and organizations, which were interested in the development of the internet.

They discussed various issues like protocols, standards, and the language modality, and then came to consensus about standards.

And thus was born the HTTP (Hyper Text Transfer Protocol), and HTML (Hyper Text Markup Language), the language of the Web.

The Hyper Text Transfer Protocol was a means by which servers (Web servers) could communicate with clients (browsers) and serve pages using the Hypertext model, termed as web pages.

Enterprising companies like Netscape Communications and Microsoft jumped to the WWW band wagon and built client browsers to view information gleaned from the web server. 

The initial browsers in the early days of the internet were Mosaic, Erwise, Cello, Viola and others.

They were popular, but with the advent of the Netscape's Navigator and Microsoft's Internet Explorer, people started using them, and they gained in popularity and then became widespread.  

In the early days of the internet, there were very few search engines or directories.

One of the first search engine was known as the World Wide Web Wanderer, in 1993.

It used to crawl over the nascent web, and index some thousands of pages.

Then in 1994, came Lycos, which was started as a project by
Carnegie Mellon University, and Yahoo, which was formed by two Stanford University Ph.D students, David Filo and Jerry Yang.

Yahoo and Lycos were directories, as well as  search engines.

They were the first major search engines to come on the internet firmament. 

People used to submit their websites to them and they were indexed within half a day and was available in the search results.

Search engines were soon becoming popular, and was getting to be a hub, to where most people began their internet web browsing.

More and more people, especially new comers to the web, were starting their internet experience from the search engine portals.

Webmasters, in those early days, knew that submitting their pages to all the known search engines, were a sure way of increasing their visibility, and of gaining increased traffic.

So it was submission, in those days.

It was also submission spamming, as there were some who believed, that the more times one submits their pages to all the search engines, the greater was their chances of being in the top rankings.

And their belief was justified to some extent, before the search engines realized this flaw, and changed their techniques.



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