Keyword Optimization - Choosing the right domain - Part II
Having a good domain name, is a part of search engine optimization.
If one ranks them, in the order of importance, to the search engines,
following would be valid.
Number and quality of incoming links.
Alternate text in images and other objects.
In the above list, we see, that search engines would absolutely prefer
pages based upon content, number and quality of incoming links, and
page title, and then the meta tags, which describe the page, and have
associated with it.
After that comes the alternate texts that one puts for the images and
objects in their website, and finally comes the domain name. I am not
that domain name is not irrelevant, but that, it only has value, when
the other things mentioned above.
The general rule of the thumb is that, what is good for the users, is
the search engines.
Any search engine, that wants to be a major player, would want to
needs of its users, and not rank pages with no substance.
They keep changing and fine tuning their algorithms, all with one
which is to serve the best results available on the internet, to their
Keeping this in mind, one has to use the search engine optimization
in such a way as to give the users what they want, and also optimizing
for the search engines.
In my opinion, if one were to have only one line of business, then it
definitely help to have a domain name which matches any popular search
On the other hand, if one's website were to have many areas of
then the domain name becomes really irrelevant, from the search engine
If one is optimizing the domain name, my suggestion is to keep the
name short, and to separate words using a hyphen, to make it meaningful
the users and the search engines.
The rule of the thumb is, that if it is good for the users, than it is
the search engines.
If one cannot find the right domain in ".com" top level domain, they
could try out other top level domains, like ".net", ".biz",
".cc" and many more.
In my experience, I have never come across any search engine, which
filter a website from its search results, based on the website's
level domain extension.
As an example, if I were a search engine optimization software vendor,
want to build a website with an optimized domain name. Then I could use
seo-software.(com,net,biz.....), whichever available
seo-optimization-software.(com,net,biz.....), whichever available
search-optimization-software.(com,net,biz.......), whichever available
and more domain names like that.
As a final note, one should give priority to an optimized domain name,
website is about a specific line of interest.
Otherwise any domain name would do.
The most important factors in determining search engine ranking are
good original content, and number and quality of incoming links.
And more important than the domain name, are the availability of the
the maximum extent of 24x7x365, and page accessibility and response
the web server.
The way of the world, and the internet, is that if one has good
content, or something unique and good, which stands out in a crowd,
an optimized domain name would help in their efforts to secure a
ranking in the major search engines.
But if none of these are present then, it would be of no use to just
good domain name.
The first important thing would be good original content, or something
and good, which would make one's website stand out in the internet.
Then using search engine optimization could work to increase its
The major search engines, in my opinion, would usually give
credence to the following, when
ranking a page in the search results.
Alternate text in images and other objects
Number and quality of incoming links