Keyword Optimization - Part IV (Meta tags)

Next comes the infamous Meta tags.

How important are they in search engine optimization ?

It is difficult to say, but these Meta tags have importance to Meta search engines, which use it for indexing and ranking web pages.

The major search engines are corporate bodies, with millions of dollars of investment, and with the ability to hire hundreds of Software Engineers, who could create very good algorithms and code, to index and rank web pages.

These search engines would not only rely on Meta tags alone, but the entire contents of the page, in their judgment, to serve the most relevant and quality web pages to their users.

So, the usefulness of Meta tags are there, in the overall scheme of search engine optimization, and not alone.

Only quality original content and number and quality of incoming links are the most important factors.

But if a web page, have these, than it would do well to complement the page, by adding descriptive Meta tags to it. 

The Meta tags that are of relevance to search engines are the <META name=" " content=" "> tags.

These are usually placed in the head portion of a HTML document as shown below.

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