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Articles on Search Engine Optimization (SEO).

Search Engine Optimization - What is it really ? - Part I

Search Engine Optimization - What is it really ? - Part II

History of SEO - Part I

History of SEO - Part II

Keyword Optimization - Choosing the right domain - Part I

Keyword Optimization - Choosing the right domain - Part II

Keyword Optimization - Part III (Web page title)

Keyword Optimization - Part IV (Meta tags)

Keyword Optimization - Part V (filenames and directory optimization)

Keyword Optimization - Part VI (Selecting the right keywords or key phrases for your business)

Keyword Optimization - Part VII (Selecting the right keywords or key phrases for your business)

Keyword Optimization - Part VIII (Web Page Content Optimization)

Link Optimization-Part I (Developing a strategy for obtaining links)

Link Optimization-Part II (Developing a strategy for obtaining links)

Link Optimization-Part III (Developing a strategy for obtaining links)

Link Optimization - Managing and Maintaining links for the long term

Search Engine Optimization Services Guide-Part I

Search Engine Optimization Services Guide-Part II

Search Engine Optimization Services Guide-Part III

Keyword Optimization - Part IV (Meta tags)

Next comes the infamous Meta tags.

How important are they in search engine optimization ?

It is difficult to say, but these Meta tags have importance to Meta search engines, which use it for indexing and ranking web pages.

The major search engines are corporate bodies, with millions of dollars of investment, and with the ability to hire hundreds of Software Engineers, who could create very good algorithms and code, to index and rank web pages.

These search engines would not only rely on Meta tags alone, but the entire contents of the page, in their judgment, to serve the most relevant and quality web pages to their users.

So, the usefulness of Meta tags are there, in the overall scheme of search engine optimization, and not alone.

Only quality original content and number and quality of incoming links are the most important factors.

But if a web page, have these, than it would do well to complement the page, by adding descriptive Meta tags to it. 

The Meta tags that are of relevance to search engines are the <META name=" " content=" "> tags.

These are usually placed in the head portion of a HTML document as shown below.

<HTML>
<HEAD>
<TITLE>.....</TITLE>
<
META name=" " content=" ">
</HEAD>
<BODY>
.................
.................
.................
</BODY>
</HTML>

The Meta tag names are usually "name="description"" and "name="keywords"", which gives the description of the web page and the keywords that are associated with it.

For example, if one had a web page, which dealt with "vacationing in Europe", they could have Meta tags as below.

<
META name="description" content="Traveling and vacationing in the continent Europe"
<
META name="keywords" content="Europe, travel, agency, vacation, holiday, continent, getaway">

Care must be taken, to ensure that each keyword is separated with a ",".

Also one should make sure that the description does not exceed 100 characters, and that the keyword list does not exceed a reasonable number like 8.

One could also, optionally use the following Meta tag

<
META name="Author" content="Author's-name">

There are many other Meta tags, but their description is beyond the scope of search engine optimization. 



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