Keyword Optimization - Part V (filenames and
When it comes to optimizing one's file
names and directory names to resemble popular key phrases, one must be
incredible amount of keyword spamming being done on the
internet, and with search engines always on the lookout for signs of
would be advisable to keep that to a minimum or none at all.
As this could
an adverse effect on one's optimization effort, with any search engine
the entire website from its index.
looks perfectly logical, it
could be construed in the wrong, as someone trying to get more than
they deserve. In this case, someone trying to
get more credit, than they should for their content.
give the most importance to content, number and quality of incoming
to the page title, in that order.
And it would be
difficult to presume that any
search engine would give credence to anything else.
As the line
search engine optimization and spamming would begin to blur, when we
optimize file names and directory names.
nothing to do with the
content of a particular web page, other than indicating its place in
When it comes to
images, we are ethically
permitted to give a description to the image in the "alt" property of
the "img" tag.
description could include any popular search
But one must
take care, in not becoming over zealous, in optimizing them
to the utmost, as this could have a negative impact with the search
could describe images as shown below.
height="300" width="300" alt="Logo of
We must keep in mind, that the description should be relevant to the
is useful to the user.
And then see if
we could include any popular key phrase, while keeping it natural.
is possible that some search engines may not like it, so in my opinion,
not optimize images, and concentrate instead on doing a good job with
content, and the number and quality of incoming links.
try to increase the
number of pages with good content, so as to give value to my website in
with the search engines.
In my opinion,
this is more important, than trying to
utilize, techniques, which may work in the short term, but definitely
the longer term.
In my opinion,
any SEO job, is basically
a honest presentation of what is good in one's website, to the search
and not some some cheap tricks, to influence a website's rankings
As this would be
against the very fairness of the system, and
would be resented by one and all.