Search
Engine Optimization Services Guide - Part I
What are search engine optimization
services ?
It is basically a series of techniques used to optimize your
website for the search engines, while maintaining the quality of
information and design, in it.
Any good search engine optimization company would
do the
following.
✔
Finding out the right keywords/key phrases
through
research, which best describe your business and that which people have
been popularly using in the internet.
✔
Creating or changing the Meta tags of pages to
be
optimized. The Meta tags are the title tag, the description tag, and
the keywords tag. The title tag contains the title to the page, which
would be modified to be as descriptive of your page as possible, as
well as have the targeted keywords/key phrases embedded in it. The
description tag contains a short description of the page, and would be
modified to contain targeted keywords/key phrases, while maintaining
the descriptiveness of it. The keywords tag would be modified to
include all the possible targeted keywords, without repetition of any.
✔
Developing or Modifying in order to create
pages which are
rich with the targeted keywords/key phrases. But keeping in mind the
quality, readability, and usefulness of the page. Usually the targeted
keywords/key phrases are repeated at most 300 times, to best optimize
the page.
✔
Build your links with websites which are
recognized as
important, which have high rankings in the search engines, and which
are in the same business as yours, but are not your direct competitors.
✔
Submit your website and/or pages to the major
search
engines and directories. This would mainly be by hand, as the major
search engines and directories do not like automated submissions.
✔
Visitor tracking and statistics. The
statistics would
include, which page the visitor entered the website, from which page
did they come to your website, from which page did they exit, how long
did they stay, what all they did while they were at your website, and
more. These statistics are used to to fine tune your website more, in
order to attract highly targeted customers as against just visitors.
✔
Reporting your position in the major search
engines. This
would be done on an ongoing basis.