Engine Optimization Services Guide - Part II
the major search engines and directories, which would be considered by
any good search engine optimization services company ?
Any good search
engine optimization company would submit one’s website URL and other
pages to the below search engines and directories.
The submissions are usually done manually. Some search engines require
a fee for inclusion in their database.
What is spamming in the context of
search engine optimization services ?
Spamming in the usual sense means to send an unsolicited e-mail to someone who
never intended to receive it. Spamming in the context of search engine
optimization services means to do the following.
Using doorway pages: These are having a set of same or similar pages in a
website, each optimized for different search engines. The major search engines
penalize such tactics by banning the sites, from their index.
✗ Using page
cloaking. This means that one has set a page for users, and another optimized
page, for the search engine spiders, depending on who accesses the URL. The optimized page may not be readable to
beings like you and me but makes a lot of sense to the search engines.This is done by setting up a script or a program in
the web server, which would deliver an optimized page to the spider, and
another to visitors like you and me.
The search engines penalize sites doing this, by excluding their domains from
Too many repetitions of keywords/key phrases: Search engines penalize sites,
whose pages repeat too many times any keyword/key phrases, without making
grammatical sense whatsoever. The page must be humanly readable, in order for
them to accept it.
Using text which are hidden to users: Search engines penalize sites which
employ the tactic of using text with targeted keywords/key phrases which are
the same color as the background color of the page. Which makes sense to search
engines, but not to users, who cannot see it.
Automatic submission: The major search engines generally do not like someone to
use automatic submission tools, and may ignore their page. They prefer manual
Submitting too many pages a day: The search engines consider this as, and may penalize one’s site for doing so.